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Fisker Steers Away From Rumors: Reassuring Customers and Investors

  • Writer: Steve Johan
    Steve Johan
  • Mar 15, 2024
  • 2 min read

American electric car brand Fisker wants to reassure its customers and investors


American electric vehicle (EV) manufacturer Fisker is at the center of a media firestorm. Whispers of an impending bankruptcy filing have rattled the company, casting a shadow over its future. However, Fisker is taking decisive action to dispel these rumors and reassure its customers and investors.


After rumors concerning an imminent bankruptcy filing, the American electric car brand Fisker wants to reassure its customers and investors, preferring to focus on the upcoming partnership with “a major manufacturer”.


We didn't tell you about it until yesterday: Fisker is doing badly, very badly even. The latest rumor: the American electric car brand has reportedly hired experts and law firms to prepare a bankruptcy filing .


Fisker, however, wants to maintain the trust of its customers and, more importantly, its investors. She has therefore just responded to these rumors, as relayed to us by the Bloomberg Law site .


No dispute


What is interesting is that Fisker's email does not deny having hired these experts, but prefers to explain that the brand "often works with external advisors to help it manage its activities and develop and implement strategies”.



On the verge of bankruptcy, this brand of electric cars sold in France wants to reassure


If Fisker "does not comment on rumors and market speculation", it prefers to recall that it "is engaged in a strategic partnership with a major automobile manufacturer", and that "the management team was focused on these efforts" .


All is not won


Concerning this partnership, it seems that this “major manufacturer” is Nissan, which could invest in Fisker, in exchange for access to the  Alaska pick-up, currently under development. Nissan could thus reuse the platform and assemble the Fisker pickup in one of its American factories.


Still, everything is not rosy. The 2023 results were catastrophic, enough to make the future of the brand more than uncertain. The curtain could fall in the next 12 months, and 15% of employees (or around 200 people) will already be laid off.


As for the only car in the catalog, the Ocean electric SUV, its failed launch should not help the brand make a lot of money in the coming months – even if it assures that fixes, particularly at the software level, should arrive soon.




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